- Maker: Alex Hernandez
- Genre: Promotional Video
- Level: Graduate
- Program: Composition, Rhetoric, and Digital Media
- Course: WRIT 5800: Editing, Layout, and Design
- Instructor: Dr. Eric Mason
- Semester Created: Winter 2022
Description
The video created for Túnicas de Colores, a Christian nonprofit organization, highlights the heart of its mission through a blend of meaningful visuals and storytelling. By combining photography, video elements, and a thoughtful narrative approach, the project aims to communicate themes of service, faith, and community impact. Due to the limited availability of original video content, stock footage was incorporated to support and enhance the visual flow, allowing the final product to feel cohesive and engaging while remaining true to the organization’s identity.
Reflection
The iterative design process played an important role in shaping the final video, particularly in aligning the project with the client’s vision. Early challenges included working with primarily photo-based content, which made it difficult to establish strong pacing and movement. However, the use of stock footage helped resolve these limitations and improved the overall coherence of the piece. Working with a real client also introduced a greater sense of responsibility, requiring clear communication and intentional design choices. The final product reflects both technical growth and a deeper understanding of how multimedia storytelling can effectively communicate a nonprofit’s mission.
