- Maker: Anthony Laboriel
- Genre: Logotype, Stationery, Document
- Level: Graduate
- Program: Composition, Rhetoric, and Digital Media
- Course: WRIT 5800: Editing, Layout, and Design
- Instructor: Dr. Eric Mason
- Semester Created: Winter 2020
Description:
For project 1&2, I chose my second job at MCVisuals as my client in order to create content for their second company Fortune&Wealth. The logo and stationary that were created was the product of my client and I having constant communication with very few rules. The client told me to have fun with the content mainly because the company is still in the beginning phases.
Reflection:
During the designing process, the most difficult step for me was knowing where to start, I had been given very little to work with coupled with full creative freedom. Starting off in Adobe Illustrator I began to start some of my drafts from my idea book, always returning to thoughts such as āis this what my client wants?ā or āhow can this fit the brand Iām working for?ā. Through the breakdown of the course I was able to help my client out while gaining a better understanding of the design process and how to go about the journey.
Creating both the logo and stationary in Adobe Illustrator I made sure the colors were uniform across the board and keeping the themes of both matched. Since I have a graphic design background and I have worked with this client before, I would like to say that I am happy with the work that my client and I have created.
