SCMAker

Description

“Disposable Chic: A Critical Satire on Consumerism and Aesthetic Excess in the Modern Age”

This parody plays off of consumerism and the idea of aesthetic excess. It starts out by stating that brown is out and has been replaced with a newly rebranded version (it’s the same color in both pictures) that starts at around $1000. It then goes on to poke fun at the “clean girl aesthetic” which is really just an exercise of basic hygiene. The last side story focuses on single use plastics by glorifying how aesthetic they are and ignoring the long-term environmental impacts. The main story reframes folding laundry as “garment origami” which requires some unnecessary (and unnecessarily expensive) technology.

Reflection

For this project I wanted focus on the concept of having old trends re-branded and sold at higher prices. I liked the idea of trendy magazine cut out (or originally planned as a Buzzfeed listicle) since that’s where the audience would most naturally come across this content. This concept also plays largely on the idea of wellness being something that is obtained through random (and expensive) means.