- Maker: Jieun Son
- Genre: Logotype and stationery
- Level: Graduate
- Program: Composition, Rhetoric, and Digital Media
- Course: WRIT 5800: Editing, Layout, and Design
- Instructor: Dr. Eric Mason
- Semester Created: Winter 2020
Description
This logo was created for a fourth-year dental student, Jay Jung. His need was to create his personal and professional logo and a business card for his future business after graduate dental school. Describing what kind of business my client wanted to do, he also clarified the theme of the logo. He thought that the logo is an ideal method to promote public identification for the dentists. For this reason, he wanted his initials to be designed like the shape of a particular illustration that implies his identification. Not only the shape, but my client also wanted a specific range of colors: blue, white, silver/ metal.
Based on my client’s needs and expectations, this logo was designed as a crystallized tooth. The outline of the tooth has two capital Js which imply my client’s initials, but one of the J is flipped. This logo symbolizes that the client – the dentist – will fill in the patient’s cavity with excellence and reliability which are the meaning of color blue.
Reflection
In designing process, the most difficult step for me was coming up with the ideas. Embodying the ideas by using a particular application like Adobe Illustrator was easier for me. However, the design thinking process that I’ve learned in the class conducted me to come up with some great ideas. The most helpful step in this process was “empathize.” By interviewing my client, I could have been more aware of what his needs and what he wants specifically. The findings that I’ve captured from the interview helped me and my client to achieve the goals.
For designing a stationery, I applied a technique for functional purposes: recognition, emphasis, organization, and the deliberate creation of beauty. Also, the color makes the text clear, vivid, and memorable. Because my client clearly indicated his preference in color for his logo, it was quite easy to choose color range. I picked the shades of blue colors because this particular range of color is said to have psychological implications such as excellent, hygienic, trustworthy, and so forth.
Overall, I am satisfied with his stationery turned out and so was my client. Through these projects, I learned the design thinking process is the first and the foremost step that all of the designers take and is more important than being knowledgeable about using the application.
