- Maker: Carlos Rodriguez Rosa
- Genre: Business, Logo, Stationery, Communication.
- Level: Graduate
- Program: Composition, Rhetoric, and Digital Media
- Course: WRIT 5800: Editing, Layout, and Design
- Instructor: Dr. Eric Mason
- Semester Created: Winter 2020
Description:
The logo, business card, and stationery were created for JG Marketing consulting, a freelance marketing consultant service. The client, Jordan Guido, aimed to create a personal brand with an ethos of professionalism, trust, and confidence. He wanted something bold, elegant, and formal—traits that represent his consultation style and work ethic. Thus, he requested a color scheme of black and gold. In order to compliment the requested colors, a shade of opaque yellow then utilized to differentiate among elements.
The both the logo and stationery utilized Oriya Sangam MN font for its smooth and circular components which inspire trust and sense of reciprocity. The logo features color white for a sense of security, and a slight overlap between the J and G signifying trust and support. The stationery features triangles and an overlap of colors in order to create a sense of uniformity and foster recognition of the brand. The business cards mirrors the same design, though a design provides a different option without the colored edges. Both the logo and stationery were created in Adobe Illustrator.
Reflection:
As I moved through the process of creating these documents, I tried to keep the client’s wishes in mind. He wanted to inspire trust from his clients, as he feared misrepresenting himself or them. I felt it was imperative to be conscious of each element in the logo, stationery, and business cards—thus I applied color theory as I moved along the process. It was a bit hard for me to begin the process as I am more used to writing content instead of creating the document the design. This experienced taught me a lot about the importance of design in a document and gave me confidence to use these skills moving forward.
The most important element to me was the logo, as it’s the first point of contact clients might have with his service. He had requested a black background for it, and I took it all from there. I knew the J and G had to be the most important elements rather than “marketing consulting” and therefore the color mostly is implemented in them. I am most satisfied with the way the J and G look together as they overlap. I’m not too sure about the rest of the text, nor the black box, but as I worked closely with the client I felt it was best to stick with his wishes. In the end, I think it all turned out elegant.
When creating the stationery, I thought mostly about symmetry and the natural way a reader reads left to right. The client had requested a white background, which proved a bit tricky when incorporating the logo. I decided that it was best to place it to the left-hand side of the document to support the margin of the document. I’m pleased with the ways black and gold complement each other in these documents, as well with the way in which the slanted triangles look as they overlap. Incorporating the logo into the business card and cover page was far easier. I did create two logo-sides for the business card so the client could choose their preference. Overall, I am very pleased with his the stationery turned out–and so was the client!
