SCMAker

Description

The collaborators for this project were presented with the opportunity to create an informative booklet for The Promenade on the River, an upscale event venue located in Port Saint Lucie, FL. The venue’s property manager expressed a need for a booklet that showcased the venue’s interior design but more so emphasized the venue’s all-inclusive packages. There are three types of all-inclusive packages curated for the three most popular event celebrations: weddings, corporate parties, and teen celebrations. All three packages include a variation of the following services: catering, open bar, table settings, centerpieces, and a complete banquet staff. Further, the property manager requested for a multimodal booklet that could also function in digital circulation. 

Reflection

The collaborators of this project first met to discuss how they wanted to divide the project. The four collaborators agreed to each take one section: the venue’s interior design, the wedding package, the corporate party package, and the teen celebration package. Then, they held a design thinking session to decide on their choices in layout and design. The students turned to Jan V. White’s (2020) suggestion “design as a business strategy” in addition to his claim that “simplicity, consistency, and repetition” work best when creating an experience for readers for an overall product. Accordingly, the students decided to create one consistent layout design for the three all-inclusive packages. This layout design included high quality images that reflected the information conveyed through the text in each package. Alternatively, the section for the venue’s interior design was structured differently. The intention here was to remind potential clients that the space could be rented alone (without the packages).  To meet the property manager’s multimodal request, Cailin (assigned to the venue section) created a QR code that transported readers to a virtual tour of the venue’s interior space. The overall project design was elegant and consistent, and it exceeded the property manager’s expectation (the graduate students received a verbal confirmation).